Reid Yeoman CFO
Reid Yeoman is a finance executive with more than 20 years of experience across consumer products, retail, technology, and public companies. He holds a Bachelor’s degree from UC Santa Barbara and an MBA from UCLA Anderson.
Throughout his career, Reid has held leadership roles at organizations including Nike, Qualcomm, and Pentland Brands, where he most recently served as Regional CFO for the Americas. While at Nike, he served as CFO of Hurley, helping lead the business through its eventual sale. He also played a key role in leading a successful IPO for a startup that is now publicly traded on the NASDAQ.
Originally from Ventura County, California, Reid has lived in Oregon and Texas during his career but proudly calls San Diego home. He and his wife have three children—Isla, Dominic, and Lily—and a German Shepherd named Kiko. Outside of work, Reid enjoys coaching youth baseball and flag football, spending time with his family, and following the Padres, Angels, and Dodgers. While being both a Padres and Dodgers fan may seem impossible, Reid credits his divided baseball loyalties to childhood memories of attending Dodgers and Angels games with his father long before making San Diego home.
