Reid Yeoman CFO
Reid Yeoman is a finance executive with more than 20 years of experience across consumer products, retail, technology, and public companies. He holds a Bachelor’s degree from UC Santa Barbara and an MBA from UCLA Anderson.
Throughout his career, Reid has held leadership roles at organizations including Nike, Qualcomm, and Pentland Brands, where he most recently served as Regional CFO for the Americas. While at Nike, he served as CFO of Hurley, helping lead the business through its eventual sale. He also played a key role in leading a successful IPO for a startup that is now publicly traded on the NASDAQ.
Outside of work, Reid enjoys coaching youth baseball and flag football, spending time with his family, and following the Padres, Angels, and Dodgers.


